We were excited to host ROTH Communications founder Stuart Rothgiesser last night. He highlighted the power of using stories to create the right narrative about your organisation, which you can then use to align stakeholders with your vision, mission and values; attract and retain talent; and increase market share.

This is because stories create emotional connections and are relatable. They also build trust, skills, communications capacity and organisational culture.

Some key takeaways and questions to ask yourself include:
– What are your organisation’s top three stories that go to the heart of your values?
– Are the stories memorable?
– Are the stories contagious (likely to be re-shared)?
– Do you your employees know them and use them?
– How well do your leaders use storytelling?