This is because stories create emotional connections and are relatable. They also build trust, skills, communications capacity and organisational culture.
Some key takeaways and questions to ask yourself include:
– What are your organisation’s top three stories that go to the heart of your values?
– Are the stories memorable?
– Are the stories contagious (likely to be re-shared)?
– Do you your employees know them and use them?
– How well do your leaders use storytelling?