Category: Insights

Category: Insights

The Power of Storytelling for Business and Advocacy

The Power of Storytelling for Business and Advocacy

Storytelling is as ancient as the first languages, earliest forms of sharing knowledge, history, culture and values. Globally, businesses and non-profit organisations have been using personal (biographical) stories for a decade to build Brand affinity, share programme... read more
Everyone is a ‘Storyteller’ these Days

Everyone is a ‘Storyteller’ these Days

Recently, we lost out on a contract to a firm, apparently due to better pricing. When queried as to the winning firm’s credentials, we were told that the successful party were former news show producers, and had described themselves on their website as... read more