Telling stories is as old as time. Before mass media, bards would go from village to village singing the news and market day in any century was a place to catch up on the latest gossip. The advent of the printing press enabled books to be more widely available and... read more
Recently, we lost out on a contract to a firm, apparently due to better pricing. When queried as to the winning firm’s credentials, we were told that the successful party were former news show producers, and had described themselves on their website as... read more
Storytelling is as ancient as the first languages, earliest forms of sharing knowledge, history, culture and values. Globally, businesses and non-profit organisations have been using personal (biographical) stories for a decade to build Brand affinity, share programme... read more
