Client: Western Cape Provincial Government: Department of Cultural Affairs and Sport
Region: South Africa
Project Duration: 5 months
Budget: Confidential
Objective:
To evaluate the impact of the provincial government’s “After School Game Changer” Programme on learners aged 10-14 in eight schools, aiming to provide actionable insights for enhancing the program’s effectiveness in both urban and rural settings.
Solution:
Roth Communications conducted a comprehensive study using a mix of qualitative methods:
- Organised focus groups with learners in both urban and rural areas to capture diverse perspectives.
- Used play as a means to build participation and gather insights from learners.
- Conducted the study in three languages (English, Afrikaans, Xhosa) to ensure inclusivity and accuracy.
- Prepared child-friendly, ethical research guidelines that protected the participants’ confidentiality and rights
- Analysed findings collaboratively with stakeholders through workshop sessions, refining insights into a detailed final report with recommendations.
Impact:
- Informed Policy Recommendations: The findings provided critical insights into the program’s effectiveness, leading to actionable improvements tailored to learners’ needs.
- Enhanced Engagement Strategies: By working in multiple languages and including rural perspectives, Roth Communications enabled a deeper understanding of community-specific challenges and opportunities.
- Strategic Decision-Making: The final report helped the Department of Cultural Affairs and Sport align their efforts with measurable outcomes, strengthening the “Game Changer” initiative.
This case highlights Roth Communications’ ability to deliver culturally sensitive, data-driven research that shapes impactful development programs.