Case studies

Strategy in Climate Change

Client: World Resources Institute (WRI), in collaboration with WWF and HSBC
Region: Global
Project Duration: 6 months
Budget: US$25,000

Objective:

The Climate Solutions Partnership (CSP) aims to foster collaboration between the private and public sectors to promote scalable, sustainable climate solutions. 

WRI sought to increase awareness of innovative climate initiatives and encourage investment in nature-based solutions, green finance, and sustainable practices across industries.

Solution:

Roth Communications partnered with WRI to develop and execute a strategic communications plan that amplified the goals and achievements of the Climate Solutions Partnership. The approach emphasized storytelling, stakeholder engagement, and high-quality content production to reach and inspire diverse audiences.

Key deliverables included:

  • Comprehensive Communications Strategy: Roth designed a strategy to align messaging across WRI, WWF, HSBC, and other project partners, ensuring consistency and impact.
  • Content Production: Developed compelling multimedia assets to showcase project achievements, including:
    • Infographics and explainer videos to simplify complex climate concepts.
    • Case studies highlighting successful initiatives and their environmental and economic benefits.
    • Reports and blogs to disseminate insights and updates from the partnership.
  • Stakeholder Engagement Support: Organized stakeholder workshops and forums to facilitate collaboration between partners and external audiences, ensuring alignment and knowledge-sharing.

Impact:

The Climate Solutions Partnership effectively highlighted the importance of collaborative action to address global climate challenges, fostering investment and innovation in sustainable practices.

Key outcomes included:

  • Increased Visibility: The communication strategy elevated WRI’s role as a thought leader in climate solutions, attracting new partners and stakeholders.
  • Stronger Partnerships: The workshops and content facilitated deeper collaboration between WRI, WWF, HSBC, and other participants, strengthening the partnership’s impact.
  • Scalable Climate Action: By showcasing successful projects and providing actionable insights, the partnership inspired organizations and governments to adopt similar climate initiatives.

Through its strategic communication efforts, Roth Communications supported WRI’s mission to accelerate climate solutions and promote sustainable practices globally, driving measurable impact across industries and sectors.