Case studies

Stakeholder Engagement: Climate Change

Project: Resilient Waters Program

Client: Chemonics International, funded by USAID
Region: Southern African Development Community (SADC)
Project Duration: 6 months
Budget: US$110,000

Objective:

The SADC region faces growing challenges related to water security, climate adaptation, and ecosystem resilience. The Resilient Waters project sought to build awareness and capacity within local communities to manage water resources sustainably, adapt to climate change, and foster resilience against environmental challenges.

Solution:

Roth Communications crafted a comprehensive communications strategy that engaged stakeholders across the region. Using culturally relevant storytelling, multimedia content, and participatory approaches, the campaign highlighted the importance of sustainable water management and the interconnectedness of communities and ecosystems.

Key deliverables included:

  • Fieldwork and Stakeholder Engagement: Conducted workshops and interviews with local stakeholders to understand community needs, ensuring the content was locally relevant and impactful.
  • Multimedia Content Production: Created a diverse range of materials, including:
    • Explainer videos to illustrate complex environmental concepts in a simple, engaging way.
    • Infographics and posters for easy dissemination of key messages.
    • Video stories and photo essays featuring real-life examples of resilience and innovation.
    • Podcasts to share insights and lessons learned from community leaders.
  • Cartoons and Visual Storytelling: Designed visually engaging materials to communicate messages effectively, particularly for communities with varying literacy levels.

Impact:

The Resilient Waters project effectively brought attention to critical water management and climate resilience issues in the SADC region, inspiring action at multiple levels.

Key outcomes included:

  • Increased Awareness: Community members reported a deeper understanding of water management practices and their role in climate adaptation.
  • Community Empowerment: The project equipped local stakeholders with tools and knowledge to implement sustainable practices, fostering long-term resilience.
  • Regional Engagement: By using multimedia formats and culturally relevant content, the campaign reached diverse audiences across the region, bridging gaps in understanding and access.

Through its innovative storytelling approach, Roth Communications supported USAID’s mission to build resilience and promote sustainable development in the SADC region. Watch the TV spot here