Project: Value for Money

Client: World Health Organization (WHO), African Region
Region: Global, with a focus on the African continent
Project Duration: 9 months
Budget: US$28,000

Objective:

The WHO needed to communicate the concept of “Value for Money” (VfM) in health interventions to both internal and external stakeholders. The aim was to explain complex financial and health-related topics in an engaging, accessible way to improve understanding and drive better decision-making.

Solution:

Roth Communications developed a series of 15 concise, 2D animation explainer videos that illustrated the key principles of VfM in healthcare. By combining creative storytelling with clear visuals, the animations simplified complex ideas, making them accessible to a broad audience.

Key deliverables included:

• Concept Development: Roth collaborated with WHO experts to define the core messages and ensure the content aligned with organizational goals.
• Scriptwriting and Storyboarding: Each video was carefully scripted and storyboarded to break down complex concepts into relatable, visual narratives.
• Production and Editing: The 2D animations were designed to be visually engaging while maintaining a professional tone suitable for WHO’s audience. Roth ensured that the videos were adaptable for internal training and external dissemination.
• Multi-language Support: Videos were produced in English, Portuguese, French, and Kiswahili, extending their reach across diverse linguistic audiences.

Impact:

The animated series successfully communicated WHO’s Value for Money framework, improving stakeholder understanding and engagement.

Key outcomes included:

• Improved Accessibility: The animations simplified complex financial concepts, making them accessible to stakeholders with varying levels of expertise in health economics.
• Wide Dissemination: The multilingual approach ensured the videos reached audiences across the African region and beyond, aligning with WHO’s goal of inclusivity.
• Enhanced Training and Communication: WHO staff and partners used the videos as effective tools in training sessions and presentations, fostering a deeper understanding of VfM principles.

By blending creativity with technical precision, Roth Communications helped WHO deliver impactful messaging that supported better health outcomes and resource allocation across the African continent.

Please see videos here: EnglishPortuguese and French